Mike donavanik biography

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    • Content Creation
    • Graphic Design
    • Data Analytics
    • Copywriting
    • Social Media Management

    During my time as a personal trainer, in order to standout and establish credibility you had to be featured in press & media.

    So when I started my career, I cold-called and emailed every media outlet that I could with a pitch to be featured as an expert.

    I was featured in The Los Angeles Times, Harper’s Bazaar Netherlands, Vanity Fair Italy, Cosmopolitan, Town & Country, Forbes, Self, BuzzFeed, Us, Star, VH1, Refinery29 and more.

    Then with the explosion of social media, from 2014 - 2020, I built enough of a community to be considered an “influencer” — which lead to brand deals, paid posts, media partnerships and more.

    I created two viral memes that have amassed over 70-Million views to date.

    • At the peak, I had over 200k+ followers
    • Instagram - 25k (converted to Sweat Factor in 2020)
    • Facebook - 155k
    • YouTube - 27k
    • Email list contained over 10k+ subscriber